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Marketing Manager

Company Name:
Nestle
Manager (Digital Strategist)
As the manager of Digital Strategy, this individual will be key in co-piloting with Marketing to develop total digital strategy (as part of overall marketing plan), delivery, agency collaboration, program support, execution of best practices, and knowledge transfer for specific brand/business responsibilities across a portfolio of brands. This individual will also possess successful digital communications strategy (paid, owned and earned) planning leadership and collaboration experience with multiple stakeholders.
Key Outputs:
Deliver integrated digital strategies and plans, in collaboration with Marketing, that are differentiated based on brand's objectives, insights and consumer targets. For specific business, portfolio and/or brand assignments, develop comprehensive, efficient, and effective plans leveraging digital paid, owned and earned touchpoints, to achieve brand business objectives. Strategies and Plans are developed with intimate understanding of brand, target consumer(s) and their digital interaction (50)%
Integrate and Collaborate with Deep Functional Experts (DFEs): With highest level of collaboration, , communicate and ensure implementation of best practices, industry leading expertise, new learning, innovation and testing opportunities with brands, and across portfolios.(20%)
Elevate and accelerate integrated digital capabilities of all brands. Identify and facilitate real-time knowledge transfer across brands and portfolios to increase business results, competency and innovation. (10%)
Identify and provide resources and capabilities that enhance Brands' digital effectiveness. Proactively identify brand and portfolio needs
A) Delivering agency resources, and monitoring performance and relationships appropriate to support business.
B) Partnering with DFEs, deliver capabilities and tools that can be leveraged to elevate performance (ratings/reviews, social listening, consumer intent modeling, etc.) (10%)
Lead people development for portfolio Digital Strategy team (10%)

The Nestl Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.
Education: BA, MBA
Experience: 7+ years of Marketing experience with strategy, communication and digital Marketing experience
Knowledge: Experience developing brand strategies, plans, and enabling executional excellence
- Brand Building the Nestle Way
- Nestle Integrated Commercial Planning Process
- Nestle and NUSA Digital Road Maps
Skills: Experience collaborating and working successfully with multiple stakeholders and teams
- Digital prowess (HD)
- Strategic thinking (HD)
- Innovation (HD)
- Consumer engagement (D)
- Consumer communication (D)

LI-OL1

The Nestle companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran

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